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Procrastination creeps into our days in many different forms. Sometimes it’s spending endless time browsing Instagram or watching videos on TikTok, checking your emails obsessively throughout the day, or even spending a chunk of your time on low priority busy work instead of focusing on those more important projects. Have you been feeling guilty about putting projects off that you know would make a real difference to yourself and the company as a whole? Or maybe you just feel overwhelmed at the thought of getting started. Either way, if you want to improve your success, become more productive and overcome procrastination for good, then it’s time to apply the 80/20 rule in your life. What is the 80/20 Rule? The 80/20 rule is the concept that 80% of your revenue or success comes from only 20% of your efforts or customers. If you look at the activities you completed during the day, you will find that the top 20% of your daily activities will result in 80% of the results that you achieve. It’s easy for menial tasks to slip in and keep us distracted from the things that can move us forward and bring success and many people slip back into old habits of procrastination instead of focusing on the 20% that will propel you forward. Ask yourself, what tasks and projects would really propel you forward and then make them happen! How to apply the 80/20 Rule Here are some of our tips to help you maximize your productivity and overcome procrastination: Change the flow of your work. Most people have a habit of looking at their to-do list, and then checking their emails or social media feeds with the idea that they will start on their list after a few mundane and often quick tasks. Instead of letting yourself slip out of productivity like this, jump into your priority to-do items to get them done first, and then you can spend the rest of the day tackling other tasks on your list. Nobody’s perfect. We all have habits that slow down our progress, and many times these habits are rooted in an attempt to achieve perfection. Re-reading and editing a short internal email for 15 minutes before hitting the send button only makes a small, incremental difference in the big picture. Move fast, complete the task as quickly and accurately as possible, and then move onto the next without getting bogged down by trying to achieve perfection. Why not try Grammarly? It’s a free add-on that you can download for your Outlook emails, Word documents and Chrome Browser that helps you improve your grammar instantly, a real time saver. All good things come in 3’s. If someone asks you ‘How was your day at work?’ how many of us can honestly measure how successful we were compared to yesterday? A great way of focusing your endless to-do list is to narrow it down to your top 3 priorities. Every day ask yourself: What are the 3 things I want to have achieved by the end of the day? Make sure these are items that add value, propel you forward and should not be put off. Then make as much headway into your 3 priorities as possible and you’ll be amazed at how much more you can accomplish! Doing this also gives you a much better indication of how effective you are on a day to day basis. Schedule breaks into your calendar. Trying to power through your to-do list without taking any breaks can have negative consequences and will eventually make you burn out. Make sure to schedule some downtime into your calendar: relax, have lunch, read a book, get some fresh air, or play with your kids. These breaks will help to refuel your creativity and make you more effective when you’re focusing on the tasks that really matter. Also, consider taking a day off now and then as a digital detox, where you completely step away from the computer to allow yourself to refresh. Reward yourself. We all have an inner chimp that needs to be kept happy. Set out to accomplish your most important tasks and agree to reward yourself once you’ve made a certain level of progress and once you have accomplished them. Fancy a cup of tea? Make a compromise with yourself to accomplish a certain milestone first and then enjoy your cup of tea that much more. Setting yourself small rewards will also give you more of an incentive to tackle meaningful projects instead of the easy busywork. As you see, incorporating the 80/20 rule into your work isn’t rocket science. It only takes a little bit of practice, but once you learn to identify the tasks that are propelling your success, then you can optimize the way you work and decrease procrastination. Seeing how effective you can be by applying the 80/20 rule in your own life and reaping the benefits of maximizing your productivity is simply a fantastic feeling. So, what are you waiting for?

LinkedIn is the world’s largest professional network with over 690m users. It is also used by an estimated 95% of recruiters to find talent. But are you really making the most of what this platform has to offer? With a hire made every 10 seconds how can you leverage LinkedIn to stand out and help you land your dream job? We know that starting a job search can be incredibly daunting and selling yourself is cringeworthy (at the best of times!), so we’ve compiled everything you need to know wrapped up in 13 handy tips to make your LinkedIn profile shine and get yourself noticed! 1. Complete your profile Your LinkedIn profile is one of the most important aspects of your job search and is much more than just an online version of your CV. Complete profiles rank higher in LinkedIn searches and make it easier for recruiters to find you, so make sure you spend time making your profile awesome and gain ‘all-star’ status. LinkedIn helps you out here by measuring the completeness of your profile and gives you recommendations on how to make it even better. Before making any changes to your profile, make sure you turn off the notifications LinkedIn sends your network in the ‘how others see your LinkedIn activity’ section in your Settings to keep your changes private. 2. Put a face to the name Add a clear headshot without a busy background (avoid selfies and photos with your mates down the pub). First impressions count and your profile photo is the first thing connections, recruiters and potential employers will see. Your photo will also build trust. Are you looking for a new challenge? Check out our latest opportunities here. 3. Choose a cover photo Express your professional identity and set yourself apart by adding a cover photo to your profile. LinkedIn recommends using an image size 1584 x 396 px. 4. Customize your URL​ Customize your profile link (ideally it should be linkedin.com/yourname) so it is easy to read and share, then make sure to add it to your CV to make it easy for recruiters to find your profile. Customize your URL by clicking on ‘Edit public profile & URL’ in the top right corner of your profile. 5. Sell yourself with a compelling headline Your headline is your chance to brand yourself in 120 characters and should be eye-catching to stand out. Sell the benefits of what you do not just your job title. 6. Get found easily Include your contact details. It may sound obvious, but many people forget to do this. Next, add your location. If you’d like to be found for opportunities closer to home set your location to be where you live instead of where you work The ‘Show recruiters, you’re open to job opportunities’ feature is great if you’re actively looking for a job. Enabling this feature will mean recruiters can find you more easily and you can specify what type of opportunities and location you are looking for. Don’t worry about your current boss finding out, you can choose whether everyone on LinkedIn or just recruiters can see your status. LinkedIn Recruiter users who work at your current company and related companies will not be able to see your career interests and you can easily disable this feature at any point. 7. Bring your career story to life Give your About section some love and outline the most relevant skills for the jobs you want but avoid these common buzzwords. Ideally, this section will be 3-5 short paragraphs long and can include bullet points. What are you passionate about? What key skills do you have, and which industries have you worked in? What makes you different from others? Show your personality here and let people get to know you. With rich media you can turn your profile into a portfolio and show potential employers your projects rather than just write about them. Take advantage of the 'featured content' section at the top of your profile where you can feature status updates, articles you’ve published on LinkedIn, documents, photos, presentations or links to web content such as blogs and videos. Add your positions and highlight your achievements and wins for each role. LinkedIn will now automatically visually group different positions you have held within the same company, showing your progression. What did you do, what was the result and who did it impact? Include stats where you can as well as keywords that are relevant to your skills. A good rule of thumb is to have two paragraphs for each role, outlining your role and responsibilities in the first and briefly outlining the organization in the second. You can also add media and links for each position or simply add a link to the company’s website. Always include a current position even if you’re currently unemployed, so you aren’t left out of recruiter’s searches that usually only cover current roles to get the most recent and relevant candidates. Create a ‘dummy’ job position with the title you are looking for making it clear that you are ‘Looking for New Opportunities’ in the company name box. Do you speak different languages? Make sure to add them to your profile in the languages section. Add skills and ask people you have worked with to endorse you for them. Alternatively, you can choose to add your skills but opt out of being endorsed for them or even better, use the new LinkedIn skills assessment. This feature tests your knowledge of a skill with 15-20 multiple-choice questions. You can find this in the skills section of your profile, and it is currently available for tech, business, and design skills. If you pass the test, you get a certificate you can display on your LinkedIn profile. If you don’t pass, your results will remain private. According to LinkedIn data, candidates who completed these skill tests successfully were 30% more likely to get hired than those who didn’t. Ask previous employers or colleagues for recommendations. These testimonials are more valuable than skills endorsements and help paint a picture of you and your work. Don’t be afraid to ask them to mention certain skills or a project you worked on with them. Another great way of getting recommendations is asking for them right after someone has praised you for doing a great job on work you completed recently. You can ask for recommendations from your profile in the recommendations area. Add any volunteering roles, accolades, awards, and degrees. 8. Search for that dream job LinkedIn’s job search feature is a great place to start to search for relevant jobs and set up email job alerts for your searches. You can do this using the jobs function or if it is a specific company you want to keep up to date with, navigate to their company page, click to see all jobs and then enable the alert. Doing this will also inform their recruiters that you are interested in working at their company. LinkedIn also helps keep track of your saved and applied-to jobs so you can keep on top of them more easily. Browse our latest jobs and set up custom email alerts from Understanding Recruitment here. 9. Do your research Follow companies you are interested in to stay up to date with their plans and see when they are hiring. Have an interview or an important meeting coming up? Company pages are also a great information source that’ll help you prepare for your interview. Make sure you know who you’re meeting and check them out on LinkedIn (if you don’t want them to see you’ve looked at their profile you can set yourself to anonymous in the settings, just remember to switch this back or you won’t be able to see who’s looked at your profile anymore). 10. Want advice from the experts? Join LinkedIn’s Career Advice feature to get career advice by conversing with other LinkedIn users who are leaders in their field. This feature can be accessed from your LinkedIn profile. 11. Are you asking for the right salary? LinkedIn also has a Salary Insights feature that enables you to see how your salary compares to others in the community by job title and location based on information provided by employers. This feature can also be accessed from your profile and is free of charge. ​ 12. Keep learning LinkedIn Learning is free for the 1st month and offers an array of learning resources to help you brush up on your skills. 13. Embrace interaction LinkedIn is an interactive platform so use it as such and regularly update your status at least once a week. Share interesting articles from 3rd parties or ones you’ve written yourself and like, comment on or share other people’s stuff too. If you really want to get serious about posting content regularly then you may want to use a scheduling tool for your updates such as the free version of Hootsuite. Writing an article on LinkedIn can be a great way to share your knowledge, build your personal brand and position yourself as a thought leader. Mention others in your post and tag them (when relevant otherwise it’s just weird) to build engagement and reach a wider audience. You can also follow hashtags so you see content relevant to you or to explore new industries you might want to move into. To set these up, type in # followed by what you’re looking for into the search bar at the top, then click on follow to see updates in your feed.

Markus Edmunds joined our Machine Learning team in Boston after graduating from Tufts University in May 2019 where he played American Football. While Markus always had a fascination with current technological developments he didn’t want to code and found the opportunity at Understanding Recruitment to be a perfect fit. 1. Why did you decide to get into a career in recruitment? I joined recruiting because I was always fascinated by computer science and programming. I tried the Computer Science/Engineering route in college but at the same time, I wanted to work with people on a more personal level rather than coding all day and not interacting with others. I had a slight background in sales coming out of college as well, so when Mat had approached me with an opportunity to be a recruit in the field of AI and Machine Learning, I thought it was a perfect fit. 2. What would your advice be to a graduate looking for a career in recruitment? My advice would be to be on the lookout for 3rd party reviews of both employees and candidates that have had experiences with recruiters inside of that company. A lot of recruiting companies are just flat out not good, don’t do their research, and you could end up working under superiors that have no idea what they are doing, going about their workday haphazardly just hoping to land someone. UR had glowing reviews on Glassdoor and other websites from both people inside of the company as well as people that have worked with the company. Without naming names, many other recruiting companies that I was in talks with did NOT have very good reviews and now that I am in the industry, I can see why and I can see how we stand out as a company. 3. What’s the best thing about working at Understanding Recruitment? The best thing about working for Understanding Recruitment is the elite leadership. Everyday I get to work under the tutelage of one of the best recruiters in the UK (and now the US as well) and to say that I have learned a lot from him in my first 3 months here would be a glaring understatement. That, alongside Jacko’s (Chris Jackson) occasional visits to the states have really put both me and Danny in an excellent position for success in the near future. Being able to work with some of the industry’s most knowledgeable and talented individuals is a blessing and a big reason why I joined in the first place. Daniel Haddad joined Understanding Recruitment in 2019 after graduating from Stonehill College, where he was the Student Government Association Executive Finance Chair, the Class of 2019 Vice President and an Orientation leader for 3 years. Daniel saw the opportunity to help the team start-up in Boston and couldn't resist the chance to be part of a new chapter of Understanding Recruitment. 1. Why did you decide to get into a career in recruitment? Graduating from a university can be very overwhelming to all; which was the case for me. I was not sure what I wanted to do upon graduation, but I knew one thing; I wanted to make a positive impact in whatever I did. In recruitment, you are able to speak and connect to thousands of individuals changing their lives for the better. In addition, this career helps keep me stay up-to-date with the latest trends within the ML/AI industry as well as current events happening in people's lives, the best of both worlds! I could not have asked for a better career to help me gain a deeper knowledge of the candidates I work with, how to work closely within a team, and especially grow as an individual that I did not know was possible before! 2. What would your advice be to a graduate looking for a career in recruitment? The best thing I’ve gained working at Understanding Recruitment is the care that goes into each interaction we encounter. As in, no matter who I may be speaking with listening, trying to understand, and responding in a caring matter goes a long way. The candidates I work with can tell we are not just a “typical” recruiting company; we work hard every day to make sure that all their needs/questions/concerns are met, if not exceeded. Their success is our success. 3. What’s the best thing about working at Understanding Recruitment? It is the best experience to gain a deeper knowledge of what happens behind the scenes. You will have the chance to work with some of the brightest people in the world, leading innovative companies, and the chance to make the difference in the world we live in today!

BOSTON, Mass., July 10, 2019 (UNDERSTANDING RECRUITMENT) -- This past week award-winning technology, software and digital staffing consultancy Understanding Recruitment, has opened its first stateside office in Boston, Massachusetts. In the city dubbed to become the AI capital of the world the team will be working closely with candidates to bring them the most relevant, challenging and innovative career opportunities within Artificial Intelligence and Backend Engineering. The new office is being led by one of Understanding Recruitment’s most successful consultants, Matthew Ferdenzi, who successfully developed a team of six consultants specializing in Artificial Intelligence and Machine Learning recruitment in the UK. Matt will now be focusing on growing the Boston office over the next few years and brings with him a wealth of industry knowledge and experience. Understanding Recruitment Inc. Chief Operating Officer Matthew Ferdenzi commented “Moving to the U.S. has always been one of my personal goals and Understanding Recruitment have given me the platform to go to Boston and set up my own office and take the bull by the horns really. It’s a massive opportunity and I’m hugely proud to be taking our business stateside. We think that Boston is a global hub with a flourishing tech market and a lot of potential and I’m looking forward to speaking to new candidates and expanding our client base over the coming years.” Ideally located between Boston’s historic North End and ever-evolving West End, Understanding Recruitment has opted to make the WeWork 200 Portland Coworking space their new Boston address. As well as covering Boston and the surrounding cities, Understanding Recruitment recently expanded into the Berlin tech market specializing in Java technology recruitment. With exciting plans for continued growth across new geographical territories the business is also aiming to boost their worldwide headcount from 50 employees to 100 by 2022. Founding Director of Understanding Recruitment Inc. Chris Jackson concluded “We’re thrilled with the success we’ve had in Boston so far and with Massachusetts recruiting more Artificial Intelligence jobs per capita than all other U.S. states except Washington, I look forward to seeing the business go from strength to strength. Opening up in Boston was a very strategic decision that we took because we truly believe that the Boston tech market is strong and is evolving from its biotech roots towards Artificial Intelligence and Machine Learning technologies.” ENDS About Understanding Recruitment Inc. Understanding Recruitment is an award-winning technology, software and digital staffing consultancy with offices in Boston, Massachusetts and the United Kingdom. As well as covering the U.S. and the U.K., Understanding Recruitment also specialize in Java recruitment in Berlin, Germany. Having recently celebrated their first decade in business they have been recognized with several industry awards over the years including 'Best Staffing Firm to Work For 2018'​ at the SIA Awards for the third consecutive year. Their team of specialists operate across all areas of Technology and Digital covering both contract and permanent roles, including Java, DevOps & Cloud, Mobile & Web, .NET, Machine Learning & AI, FinTech, Project / Program and Product Management, Cyber Security, Infrastructure & Support, Testing & QA, Architecture & Design. Contact information: Understanding Recruitment Jana Timm jtimm@understandingrecruitment.co.uk (01144) (0)1727 809 340

As part of our ongoing growth plans, we’re excited to announce that our new Boston, Massachusetts office is now open for business! In the city dubbed to become the AI capital of the world the team will be working closely with candidates to bring them the most relevant, challenging and innovative career opportunities within Artificial Intelligence and Backend Engineering. The new office is being led by one of Understanding Recruitment’s most successful consultants, Matthew Ferdenzi, who successfully developed his team of six consultants specializing in Artificial Intelligence and Machine Learning recruitment in the UK. Matt will now be focusing on growing the Boston office over the next few years while our UK team is now in the capable hands of Hannah Beach. Understanding Recruitment Inc. Chief Operating Officer Matthew Ferdenzi said “Moving to the U.S. has always been one of my personal goals and Understanding Recruitment have given me the platform to go to Boston and set up my own office and take the bull by the horns really. It’s a massive opportunity and I’m hugely proud to be taking our business stateside. We think that Boston is a global hub with a flourishing tech market and a lot of potential and I’m looking forward to speaking to new candidates and expanding our client base over the coming years.” Ideally located between Boston’s historic North End and ever-evolving West End, we’ve opted to make the WeWork 200 Portland Coworking space our new Boston address. As well as covering Boston and the surrounding cities, we recently expanded into the Berlin tech market specializing in Java technology recruitment. With exciting plans for continued growth across new geographical territories we’re also aiming to boost our worldwide team from 50 employees to 100 by 2022. Our Founding Director Chris Jackson concluded “We’re thrilled with the success we’ve had in Boston so far and with Massachusetts recruiting more Artificial Intelligence jobs per capita than all other U.S. states except Washington, I look forward to seeing the business go from strength to strength. Opening up in Boston was a very strategic decision that we took because we truly believe that the Boston tech market is strong and is evolving from its biotech roots towards Artificial Intelligence and Machine Learning technologies.” If you'd like to find out how we can help your business grow in The States get in touch with Matthew Ferdenzi mferdenzi@understandingrecruitment.com or connect with him on LinkedIn.

Your company’s culture is a huge part of your employer brand and can make or break it. It’s one of the many aspects that can attract, engage and secure top talent. It’s no wonder then that a growing number of candidates ask about culture during the interview stage, seeking transparency, flexibility and authenticity. The Shift With money now being less of a driver, especially for graduates, the focus has shifted to a sense of belonging, purpose and development within the workplace. Job descriptions can no longer just be a long list of what you expect from the candidate but must also give them an insight into what you can do for them. With an average of only 20% of candidates actively seeking new roles, building your brand’s magnetism is more important than ever in the battle for talent. Creating a culture based on your values leads to buy in from like-minded people and higher retention rates. With people spending more time at work than with their families, the ultimate goal for candidates is to find an environment that they can thrive in rather than just survive in. Getting It Right Culture is the backbone of your company but there is no cheat sheet for quick success. Culture has to be built on purpose. It’s not just about providing a pool table; some drinks and flicking the fun switch on. Your culture needs to be ingrained in everything you do from the top down. Your leader’s actions and decisions reinforce the culture of the company on a daily basis. It also affects how people interact with each other internally and how they treat your customers. Ask yourself what your company stands for. What do you expect from your employees and what motivates them to come to work every day? Building a people centric culture will ultimately lead to business performance and productivity but you need to take care of your people first. During the interview process it’s a good idea for your candidates to meet with multiple people in the organization to help paint a better picture of your culture for the candidate, as well as making sure the candidate is a right fit for you. And remember, candidates will have a pretty good understanding of what you’re about before even meeting you, through their own research from news articles, word of mouth and social media. What About Millennials? According to Forbes, 90% of Millennials stated that culture is important to them and that it makes them more invested in a company. With 51% of Millennials open to the possibility of another job, culture has the power to attract and retain these future leaders. With this generation, it’s all about authenticity and they’re likely to spot if you’re pretending to be something you’re not. Being transparent is the way forward. In addition to the benefits you offer, highlight your development programs and how you give your employees the opportunity to grow and hone their skills. Show people the reality of your business with behind the scenes content that lets them have a unique insight into what it’s really like working for you. According to recent figures from The Global Recruiter, employee stories are 20% more immersive than careers sites, bringing more employees into the recruitment process. 95% of participants said the content was highly relevant and 77% said their impression of the company improved with 98% of participants saying they would apply for the job. Differentiating Yourself When your ideal candidate is torn between your offer, as well as another company’s offer, what you stand for can really make a difference. If both offer packages are similar, a common situation for quality candidates, the distinguishing factor is what you’re all about, and how well it is being represented and communicated to your candidate could be the deciding factor. This is even more important if your salary package is not market competitive. Your culture could be the deciding factor why quality candidates might reject the higher salary package over yours. It’s all about identifying if the company will suit the candidates´ working styles, behaviors and values. That is one of the reasons, why many candidates are choosing smaller FinTech start-ups over the security of large IT companies. What’s in it For You? Culture can have a huge impact on the level of connection an employee feels with the company so making sure candidates are a good fit from a cultural standpoint is also beneficial to your company. Value-based recruiting is crucial to protecting your culture as you grow your business and hiring someone based on their skill set alone is bound to backfire, costing you twice that person’s salary to replace them when things don’t work out. Striking The Right Balance Attracting top talent is a hefty time investment but leaders should spend just as much time building the culture that keeps them. While your company’s culture plays a big part, candidates in the tech sector are also concerned about the type of work they’ll be doing, what niche knowledge they’ll be applying and exactly how they’ll be managed. The best approach to finding the right talent is to consider softer skills as well as technical skills evaluating cultural fit, values, beliefs and outlook as well as potential and technical skill.

Artificial Intelligence (AI) and machine learning are set to be game changers for the recruitment industry and are already changing the jobs of recruiters. The recruitment industry has come a long way from reviewing printed CVs spread out across the floor in the 80s, to today’s modern era of digital databases and AI powered search, enabling recruiters to go through thousands of CVs in seconds. AI is here to stay and has already become a big part of recruiter’s day to day with the likes of LinkedIn Recruiter, that uses algorithms to sift through its database of 7m candidates looking for jobs. Early adopters of this new technology are sure to gain an advantage over competition in a crowded market. A new world of work With this rapidly evolving technology it’s hard to predict exactly where things are heading but according to Forbes, the use of artificial intelligence will play a key part in reducing human racial and gender-based biases. Using machine learning algorithms also makes it possible to screen CVs and applications for keywords and skills that indicate a candidate’s suitability for a role. It’s worth mentioning here that most successful hires are made based on behaviors and softer skills, which AI is not great at identifying yet. This is down to humans not knowing which behaviors to tell AI to look for in candidates but also because AI still lacks human interpersonal skills. According to LinkedIn, there are several ways AI will change the way we recruit: Programmatic advertising will make job ads more targeted and effective. Profile augmentation will allow jobs to be recommended based on the job a person wants to do, not just what they do now. This would make finding profiles for new tech jobs, that are hard to fill, such as Blockchain Developers easier as it matches experience with interests and recognizes a candidates’ potential. Chatbots are already being used by some recruiters, answering candidates’ questions 24/7 and can also fill in the gaps in candidates’ CVs, giving recruiters a clearer picture of their suitability for the role. AI can be used to analyze candidate’s speech patterns to find out more about them but can also check language competency. Advanced competency tests will allow candidates to demonstrate their emotional and cognitive abilities through fun games – a great way to test soft skills that can be difficult to detect. Video interviews are also set to become automated. A candidate may only have to speak to the camera while the machine takes them through a list of questions. This may help eliminate unconscious bias and saves recruiters’ time. Facial and speech recognition software may can also be used to analyze the candidate’s body language, their tone of voice and their stress levels during the interview. Finally, automated appointment setting will help recruiters quickly and easily schedule meetings with candidates. What’s the mood of the industry? According to Tratica Research, revenue generated from the direct and indirect application of AI software is estimated to grow to $36.8 billion by 2025. Bullhorn’s 2018 UK Recruitment Trends Report shows that 29% of recruitment firms consider improving core business efficiency to be one of their top three challenges for the year ahead but only 16% said introducing automation is one of their top three priorities. 30% of respondents believe that AI will create more jobs while 41% think it will lead to job losses. A recent survey by Jobvite was slightly more optimistic with 49% of recruiters feeling positive about the effects of AI automation on their jobs with only 7% believing AI will have a negative effect. 72% of recruiters believe their approach to hiring will need to evolve as AI and automation become more prevalent. Matthew Ferdenzi, Chief Operating Officer at Understanding Recruitment USA commented: “We’re already seeing the huge potential AI has to disrupt industries across the board. There has been a sharp increase in demand for specialist talent which we predict to continue over the coming years. We already have a specialist AI & Machine Learning team of four people based in the UK and towards the end of the year we’ll be expanding into the American market, opening an office in Boston, that will specialize exclusively in AI and machine learning roles.” Will AI replace recruiters? AI will impact what the job of a recruiter looks like, but instead of a threat, it should be seen as a tool that will make the recruitment process more sophisticated. A modern recruiter needs to be knowledgeable, highly networked and understand the industry. The use of AI will free up their time to put the human element back into the heart of the hiring process. Time saved by automating the mundane and time-consuming tasks including scheduling interviews and sending routine emails, can be spent competing for candidates and focusing on making decisions about which candidate is best for the job. Of course, AI could lead to the loss of admin-heavy jobs, but new roles will also be created. overall, the benefits of automation and other tools outweigh the risk and help recruiters do a better job and be more productive. How AI can help recruiters In this competitive industry, recruitment firms need to constantly evolve their services to stay relevant. The crucial role of recruiters needs to be to bring people together. AI will free up time for recruiters to meet with more candidates in person and to be more creative in the hiring process. While AI will enable senior recruiters to spend more time on business development and winning new business, more junior recruiters will be able to spend time dealing with candidates and clients from the start which will have a positive impact.

Codility is a leading online technical testing platform for Developers similar to HackerRank, CoderPad etc. - they have recently released their 2018 Developer Report. If you are a company looking to hire technical staff (and even more importantly, looking to retain them!) you should download the PDF without hesitation. 'Companies that just rely on how ground-breaking their tech/platform is to sell to candidates is simple arrogance' So many companies make mistakes when it comes to recruiting. Slow candidate offers, not very relevant technical testing and poor communication of the role within interviews are examples which I see happen all the time. One thing is clear, the companies that are hiring the best candidates are the companies with the best processes in place. These processes give a candidate insight into how a company works, what their culture is, how they can progress their career there. Companies that just rely on how ground-breaking their tech/platform is to sell to candidates is simple arrogance. Key insights from the report include: Female Developers are not involved in recruiting Personal Development is more appealing than salary How you should be marketing yourself differently to junior Developers to Senior Developers Majority of Developers jobs are not what they expected. Within the report, there also is a key point on the importance of giving candidate feedback. Many companies miss out on such an easy point-scorer with candidates by not delivering interview feedback, both positive and negative. Plain and simple, the companies giving feedback are beating you at recruitment (real-world example below) 'Many companies miss out on such an easy point-scorer with candidates by not delivering interview feedback, both positive and negative.' It was only yesterday that I was having a chat with one of my candidates, informing him that he had progressed from his initial tech test to a phone interview. Usually, I work with many companies who would just email me around the lines of 'Hi Mat, Phone interview please - send availability'. However on this occasion they had given him detailed feedback on his assessment, listing what they liked about it and what they would have improved about it. I delivered the candidate the feedback. The candidate remarked that he was very impressed that they had taken the time to give him detailed feedback, compared to other companies, and how that has shown him what kind of company they are. The candidate was pretty enthused about the opportunity, though now through a couple of lines of feedback it has heightened his experience one more notch. From doing something seemingly as small as giving candidate feedback, you will be able to positively differentiate yourself from a huge amount of companies in the tech industry. 'From doing something seemingly as small as giving candidate feedback, you will be able to positively differentiate yourself from a huge amount of companies in the tech industry.' When a candidate receives an offer, you have to imagine that they will cast their mind back through the process with your company. What were the positives? What were the negatives? To hire the best people, you must be covering all the bases in terms of candidate experience, many of which are highlighted in the codility report. The best companies already are. Are you? I have helped to scale successful tech companies that have got recruitment right. If you'd like to talk about refining and creating recruitment processes, candidate attraction, the mindset of candidates or the market - let's have a chat. Click here to connect with me on LinkedIn.